How Do I Get ChatGPT, Gemini and Google AI to Recommend My Local Business?

Updat­ed: Sep­tem­ber 2026

A cus­tomer needs a plumber urgent­ly. Instead of typ­ing “plumber near me” into Google and open­ing five dif­fer­ent web­sites, they ask:

“Who is the best plumber near me?”

Anoth­er cus­tomer asks Gem­i­ni:

“Find me a high­ly rat­ed den­tist near Vaugh­an.”

A home­own­er might ask Chat­G­PT:

“Which con­trac­tor in Bar­rie has good reviews and spe­cial­izes in base­ment ren­o­va­tions?”

This rep­re­sents an impor­tant shift in how cus­tomers dis­cov­er local busi­ness­es.

For years, local busi­ness­es com­pet­ed for vis­i­bil­i­ty on Google Search and Google Maps. Those chan­nels remain extreme­ly impor­tant, but busi­ness­es now face anoth­er ques­tion:

Will Chat­G­PT, Gem­i­ni or Google AI rec­om­mend your busi­ness when a poten­tial cus­tomer asks for the best com­pa­ny near them?

The answer isn’t sim­ply adding AI-relat­ed key­words to your web­site.

Get­ting dis­cov­ered across Chat­G­PT, Gem­i­ni, Google AI Mode and oth­er AI-pow­ered search expe­ri­ences requires a dig­i­tal pres­ence that clear­ly com­mu­ni­cates who you are, what you do, where you oper­ate and why your busi­ness is a cred­i­ble choice.

How Do You Get Your Business Recommended by AI?

There is no legit­i­mate but­ton, sub­mis­sion form or guar­an­teed trick that makes Chat­G­PT, Gem­i­ni or Google AI rec­om­mend your busi­ness.

Instead, busi­ness­es need to strength­en the sig­nals that search engines and AI-pow­ered dis­cov­ery sys­tems can use to under­stand their com­pa­ny.

• A tech­ni­cal­ly sound and crawlable web­site
• Clear ser­vice and loca­tion infor­ma­tion
• Strong tra­di­tion­al and Local SEO
• An accu­rate Google Busi­ness Pro­file
• Con­sis­tent busi­ness infor­ma­tion across the web
• Gen­uine cus­tomer reviews
• Use­ful con­tent that direct­ly answers cus­tomer ques­tions
• Rel­e­vant local author­i­ty and men­tions
• Appro­pri­ate struc­tured data
• Con­tent cre­at­ed around cus­tomer intent rather than key­word stuff­ing

Google has con­firmed that estab­lished SEO best prac­tices remain rel­e­vant to its AI-pow­ered search expe­ri­ences.

In oth­er words: don’t aban­don SEO for AI opti­miza­tion. Build on top of it.

What Is AEO and Why Does It Matter for Local Businesses?

AEO stands for Answer Engine Opti­miza­tion.

Tra­di­tion­al SEO often focus­es on search­es such as:

• plumber Vaugh­an
• den­tist Bar­rie
• roof­ing con­trac­tor near me
• base­ment ren­o­va­tion com­pa­ny Vaugh­an

AEO con­sid­ers increas­ing­ly con­ver­sa­tion­al search­es such as:

• “Who is the best emer­gency plumber near me?”
• “Which den­tist in Vaugh­an has good reviews and is accept­ing new patients?”
• “Find a rep­utable con­trac­tor in Bar­rie for a kitchen ren­o­va­tion.”
• “What’s the best HVAC com­pa­ny near me for replac­ing a fur­nace?”

The dif­fer­ence is sub­tle but impor­tant.

With tra­di­tion­al search, the search engine gen­er­al­ly gives cus­tomers a col­lec­tion of results to inves­ti­gate.

With an AI-assist­ed expe­ri­ence, the sys­tem may research, sum­ma­rize, com­pare and help nar­row those choic­es.

That makes being under­stand­able and cred­i­ble across the web increas­ing­ly valu­able.

Busi­ness­es prepar­ing for this change can explore our Local SEO and AI Search Opti­miza­tion ser­vices, includ­ing AEO Ser­vices Vaugh­an ON and AEO Ser­vices Bar­rie ON.

How Does AI Decide Which Local Businesses to Recommend?

There isn’t one uni­ver­sal rank­ing for­mu­la shared by Chat­G­PT, Gem­i­ni and Google.

These are dif­fer­ent plat­forms using dif­fer­ent tech­nolo­gies, search index­es, retrieval sys­tems and data sources. Rec­om­men­da­tions can also vary depend­ing on loca­tion, the word­ing of the ques­tion and the infor­ma­tion cur­rent­ly avail­able.

How­ev­er, there are sev­er­al impor­tant prin­ci­ples local busi­ness­es should under­stand.

1. AI Needs to Understand Exactly What Your Business Does

Imag­ine two plumb­ing web­sites.

Website A

Wel­come to ABC Plumb­ing. Qual­i­ty you can trust. Con­tact us today.

Website B

ABC Plumb­ing pro­vides res­i­den­tial plumb­ing ser­vices in Vaugh­an, includ­ing drain clean­ing, leak repair, toi­let repair, sump pump instal­la­tion and emer­gency plumb­ing.

Which web­site pro­vides both cus­tomers and machines with a clear­er under­stand­ing of the com­pa­ny?

Web­site B.

Your web­site should estab­lish a clear rela­tion­ship between:

Busi­ness → Ser­vice → Loca­tion → Exper­tise

For exam­ple:

ABC Plumb­ing is a licensed plumb­ing com­pa­ny serv­ing home­own­ers in Vaugh­an, Maple, Wood­bridge and sur­round­ing York Region com­mu­ni­ties.

Your web­site should then con­tain use­ful pages explain­ing the indi­vid­ual ser­vices your busi­ness actu­al­ly pro­vides.

Clar­i­ty beats clev­er­ness.

2. Local SEO Is Still Extremely Important in the AI Era

One of the biggest mis­con­cep­tions sur­round­ing AEO is:

“SEO is dying because every­one will use AI.”

That’s not a good rea­son to aban­don SEO.

Search vis­i­bil­i­ty, web­site author­i­ty, crawla­bil­i­ty, local rel­e­vance and use­ful con­tent con­tin­ue to pro­vide an impor­tant foun­da­tion for AI-pow­ered dis­cov­ery.

If you’re com­pet­ing in Sim­coe Coun­ty, work­ing with a Local SEO Com­pa­ny Bar­rie ON can help strength­en the rela­tion­ship between your busi­ness, its ser­vices and its geo­graph­ic mar­ket.

Busi­ness­es com­pet­ing through­out York Region can sim­i­lar­ly use a Local SEO Agency Vaugh­an ON strat­e­gy to estab­lish stronger local rel­e­vance.

3. Optimize Your Google Business Profile

Your Google Busi­ness Pro­file remains one of the most impor­tant assets for local dis­cov­ery.

Google iden­ti­fies three major fac­tors affect­ing local results:

• Rel­e­vance
• Dis­tance
• Promi­nence

Relevance

How close­ly does your busi­ness match what the cus­tomer is search­ing for?

Make sure your ser­vices, busi­ness cat­e­gories and com­pa­ny infor­ma­tion accu­rate­ly rep­re­sent what you do.

Distance

How far is your busi­ness from the cus­tomer or loca­tion spec­i­fied in the search?

You can’t SEO your way around geog­ra­phy, which is why gen­uine local rel­e­vance mat­ters.

Prominence

How estab­lished and well-known does your busi­ness appear?

Reviews, men­tions, links, rep­u­ta­tion and oth­er author­i­ty sig­nals can con­tribute to your local vis­i­bil­i­ty.

Your Google Busi­ness Pro­file should­n’t be some­thing you cre­ate once and for­get.

Reg­u­lar­ly review your:

• Busi­ness hours
• Pri­ma­ry and sec­ondary cat­e­gories
• Ser­vices
• Web­site URL
• Pho­tos
• Reviews
• Busi­ness infor­ma­tion

Learn more about our Local SEO and Google Busi­ness Pro­file opti­miza­tion ser­vices.

4. Customer Reviews Matter More Than Ever

Con­sid­er the ques­tion:

“Who is the best-rat­ed plumber near me?”

The phrase “best-rat­ed” changes the cus­tomer’s intent.

They’re no longer sim­ply ask­ing which plumbers exist. They’re ask­ing for evi­dence that can help deter­mine which busi­ness deserves their trust.

Reviews pro­vide valu­able rep­u­ta­tion infor­ma­tion to cus­tomers and local dis­cov­ery plat­forms.

But don’t chase fake reviews.

Instead, build a repeat­able process for request­ing gen­uine feed­back from real cus­tomers.

A detailed review such as:

“They replaced our sump pump and repaired a leak­ing pipe in our Bar­rie home…”

pro­vides sig­nif­i­cant­ly more use­ful con­text than:

“Great com­pa­ny!”

Your goal should­n’t be to manip­u­late AI.

Your goal should be to estab­lish a strong rep­u­ta­tion that is easy for cus­tomers and dig­i­tal sys­tems to ver­i­fy.

5. Build Dedicated Pages for Important Services

A sur­pris­ing­ly com­mon local SEO prob­lem is putting every ser­vice onto one page.

For exam­ple:

Home
About
Services
Contact

Then the Ser­vices page con­tains lit­tle more than:

Plumb­ing • Drain Clean­ing • Water Heaters • Sump Pumps • Emer­gency Plumb­ing

That’s very lit­tle infor­ma­tion.

A plumb­ing com­pa­ny could instead devel­op use­ful pages around its real ser­vices:

/plumbing/
/emergency-plumbing/
/drain-cleaning/
/water-heater-repair/
/sump-pump-installation/

Each page should gen­uine­ly explain the ser­vice rather than being a near-dupli­cate page cre­at­ed sim­ply to tar­get anoth­er key­word.

6. Build Location Relevance Without Creating Spammy City Pages

If your busi­ness serves mul­ti­ple cities, your web­site should make those ser­vice areas easy to under­stand.

For exam­ple:

Services
   ↓
Plumbing
   ↓
Vaughan
Barrie
Newmarket
Bradford

How­ev­er, avoid cre­at­ing dozens of pages where the only dif­fer­ence is replac­ing Vaugh­an with Bar­rie.

Every impor­tant loca­tion page should pro­vide gen­uine­ly use­ful local infor­ma­tion.

For a Vaughan page:

Explain ser­vices offered in Vaugh­an, com­mu­ni­ties served, com­mon cus­tomer require­ments, actu­al expe­ri­ence in the area, rel­e­vant FAQs and gen­uine cus­tomer tes­ti­mo­ni­als where avail­able.

For a Barrie page:

Pro­vide infor­ma­tion specif­i­cal­ly rel­e­vant to cus­tomers in Bar­rie and sur­round­ing Sim­coe Coun­ty com­mu­ni­ties.

BLB fol­lows this local­ized approach with ser­vices such as our Web­site Devel­op­ment Com­pa­ny Bar­rie ON solu­tions.

7. Your Website Matters More Than Many Businesses Realize

A beau­ti­ful web­site isn’t auto­mat­i­cal­ly an SEO-friend­ly web­site.

Like­wise, an SEO-opti­mized web­site does­n’t need to look like it was designed for a search engine.

You need both.

Your web­site should be:

• Fast
• Mobile-friend­ly
• Crawlable
• Secure
• Easy to nav­i­gate
• Con­ver­sion-focused
• Easy for search engines to under­stand

Busi­ness­es rebuild­ing their online pres­ence can explore our Web­site Devel­op­ment Ser­vices Bar­rie ON for local ser­vice busi­ness­es.

For York Region busi­ness­es, BLB also pro­vides Web­site Design Ser­vices Vaugh­an ON through our Web­site Devel­op­ment Agency Vaugh­an ON solu­tions.

8. Answer the Questions Your Customers Actually Ask

This is one of the biggest oppor­tu­ni­ties in AEO.

Stop think­ing exclu­sive­ly in terms of:

“What key­words should I rank for?”

Instead ask:

“What ques­tions does some­one ask imme­di­ate­ly before hir­ing a com­pa­ny like mine?”

For a plumber:

• How much does a plumber charge in Vaugh­an?
• Is a leak­ing pipe con­sid­ered an emer­gency?
• Can a plumber replace a sump pump the same day?
• Why does my base­ment drain smell?

For a dentist:

• How much does a den­tal implant cost in Ontario?
• What should I do if I break a tooth at night?
• How do I find a den­tist accept­ing new patients near me?
• How quick­ly should I see a den­tist for tooth pain?

For a contractor:

• How much does a base­ment ren­o­va­tion cost in Bar­rie?
• Do I need a per­mit to fin­ish my base­ment?
• How long does a kitchen ren­o­va­tion take?
• How do I choose a reli­able ren­o­va­tion con­trac­tor?

These ques­tions reflect real cus­tomer buy­ing jour­neys.

9. Make Your Answers Easy for Humans and AI to Understand

Don’t bury the answer under­neath 600 words of intro­duc­tion.

If your head­ing asks:

How Much Does a Plumber Cost in Barrie?

Pro­vide a con­cise answer first.

Then explain:

• What affects pric­ing
• Ser­vice-call con­sid­er­a­tions
• Emer­gency ver­sus sched­uled work
• Parts and mate­ri­als
• Ques­tions cus­tomers should ask
• When to request an esti­mate

Struc­ture your con­tent with:

• Descrip­tive H2 and H3 head­ings
• Short para­graphs
• Bul­let points
• Com­par­i­son tables
• FAQs
• Def­i­n­i­tions
• Real exam­ples
• Clear con­clu­sions
• Descrip­tive inter­nal links

The objec­tive isn’t to write for robots.

It’s to make your infor­ma­tion unam­bigu­ous and use­ful.

10. Build a Connected Website Instead of Isolated Pages

Inter­nal link­ing helps cus­tomers nav­i­gate your web­site while also help­ing search engines under­stand rela­tion­ships between your pages.

Sup­pose you pub­lish an arti­cle titled:

How Much Does a Base­ment Ren­o­va­tion Cost in Bar­rie?

That arti­cle could nat­u­ral­ly link to:

Bar­rie ser­vice page → Bar­rie loca­tion page → rel­e­vant project or case study → relat­ed FAQ → quote/contact page

BLB sim­i­lar­ly con­nects its Web­site Design & Devel­op­ment ser­vices with Local SEO ser­vices because web­site qual­i­ty and search vis­i­bil­i­ty sup­port the same cus­tomer-acqui­si­tion jour­ney.

11. Keep Your Business Information Consistent Across the Web

If your web­site says:

ABC Plumb­ing Inc.

but anoth­er direc­to­ry says:

ABC Plumb­ing

and anoth­er source con­tains an out­dat­ed tele­phone num­ber or address, you’re cre­at­ing unnec­es­sary ambi­gu­i­ty.

Audit your impor­tant busi­ness list­ings and make sure your core infor­ma­tion remains accu­rate.

Pay par­tic­u­lar atten­tion to:

• Busi­ness name
• Phone num­ber
• Web­site
• Address or ser­vice area
• Busi­ness cat­e­gories
• Hours
• Ser­vices

12. Build Real Local Authority

A com­pa­ny does­n’t become author­i­ta­tive because its home­page says:

“#1 BEST PLUMBER IN VAUGHAN!”

Any­one can make that claim.

Author­i­ty becomes more cred­i­ble when inde­pen­dent sources sup­port your busi­ness.

Depend­ing on your indus­try, legit­i­mate author­i­ty sig­nals can include:

• Local media cov­er­age
• Indus­try asso­ci­a­tions
• Sup­pli­er or man­u­fac­tur­er list­ings
• Com­mu­ni­ty involve­ment
• Local part­ner­ships
• Pro­fes­sion­al direc­to­ries
• Rel­e­vant back­links
• Legit­i­mate awards
• Pro­fes­sion­al cer­ti­fi­ca­tions
• Licences
• Cus­tomer reviews

Think beyond tra­di­tion­al link build­ing.

Build a busi­ness with a mean­ing­ful dig­i­tal foot­print.

SEO vs AEO: What’s the Difference?

SEO and AEO aren’t com­pet­ing strate­gies.

A stronger approach com­bines:

SEO + Local SEO + Use­ful Con­tent + Rep­u­ta­tion + Tech­ni­cal Qual­i­ty + AEO

Can I Pay ChatGPT or Google to Recommend My Business?

You should be extreme­ly skep­ti­cal of any­one promis­ing:

“Guar­an­teed #1 rank­ing in Chat­G­PT.”

or:

“We guar­an­tee Gem­i­ni will rec­om­mend your com­pa­ny.”

AI-gen­er­at­ed answers can change accord­ing to:

• User loca­tion
• Word­ing of the ques­tion
• Avail­able infor­ma­tion
• Search and retrieval results
• Fresh­ness of infor­ma­tion
• The plat­form being used
• Con­text sur­round­ing the request

No eth­i­cal SEO or AEO agency should guar­an­tee that an inde­pen­dent AI plat­form will always rec­om­mend one par­tic­u­lar busi­ness.

The real­is­tic objec­tive is to increase your rel­e­vance, author­i­ty, eli­gi­bil­i­ty and dis­cov­er­abil­i­ty.

Does Schema Markup Help With AI Search?

Struc­tured data can help search engines bet­ter under­stand infor­ma­tion on a web­page and can make pages eli­gi­ble for cer­tain search fea­tures.

But there isn’t a mag­ic:

ChatGPTRecommendationSchema

that guar­an­tees an AI rec­om­men­da­tion.

Use legit­i­mate struc­tured data where appro­pri­ate and ensure it accu­rate­ly rep­re­sents infor­ma­tion vis­i­ble to cus­tomers.

Depend­ing on the web­site, appro­pri­ate struc­tured data may include:

• Orga­ni­za­tion or Local­Busi­ness
• Ser­vice
• Arti­cle
• Bread­crum­b­List
• Oth­er applic­a­ble schema types

Schema should describe real­i­ty, not man­u­fac­ture it.

Do I Need an llms.txt File to Rank in AI?

Don’t treat llms.txt or anoth­er AI-spe­cif­ic file as a mag­ic rank­ing require­ment.

Your pri­or­i­ties should remain:

Crawla­bil­i­ty → Index­a­bil­i­ty → Con­tent Qual­i­ty → Enti­ty Clar­i­ty → Author­i­ty → Local Rel­e­vance → Cus­tomer Val­ue

Don’t neglect fun­da­men­tal SEO while chas­ing exper­i­men­tal short­cuts.

Can a Small Local Business Actually Appear in AI Recommendations?

Yes. Local busi­ness­es have an inter­est­ing oppor­tu­ni­ty because many AI-assist­ed search­es are high­ly spe­cif­ic.

A cus­tomer may ask:

“Who can repair my leak­ing base­ment pipe near Vaugh­an today?”

This ques­tion con­tains sev­er­al impor­tant sig­nals:

• Ser­vice: Plumb­ing repair
• Prob­lem: Leak­ing pipe
• Loca­tion: Vaugh­an
• Intent: Immediate/high
• Require­ment: Avail­abil­i­ty

A web­site and broad­er dig­i­tal pres­ence that clear­ly estab­lish those attrib­ut­es may be sig­nif­i­cant­ly more rel­e­vant than a gener­ic web­site that sim­ply says:

“Qual­i­ty ser­vice at com­pet­i­tive prices.”

Speci­fici­ty mat­ters.

How Long Does AEO Take?

There is no uni­ver­sal time­frame.

Be cau­tious of claims such as:

“We’ll get you into Chat­G­PT in 14 days.”

AEO isn’t an on/off switch.

Results can depend on:

• Exist­ing web­site author­i­ty
• Cur­rent search rank­ings
• Com­pe­ti­tion
• Web­site qual­i­ty
• Index­a­tion
• Con­tent depth
• Cus­tomer reviews
• Google Busi­ness Pro­file strength
• Busi­ness cita­tions
• Back­links and men­tions
• Local com­pe­ti­tion
• How quick­ly plat­forms dis­cov­er updat­ed infor­ma­tion

Think of AI vis­i­bil­i­ty as an ongo­ing dig­i­tal author­i­ty strat­e­gy, not a one-time tech­ni­cal hack.

What Should a Local Business Do First?

Step 1: Audit Your Website

Make sure search engines can prop­er­ly crawl and index your web­site.

Step 2: Optimize Your Google Business Profile

Com­plete miss­ing infor­ma­tion and accu­rate­ly rep­re­sent your busi­ness.

Step 3: Strengthen Your Core Service Pages

Cre­ate use­ful pages for the ser­vices cus­tomers actu­al­ly search for.

Step 4: Establish Geographic Relevance

Clear­ly iden­ti­fy the cities and com­mu­ni­ties your busi­ness gen­uine­ly serves.

Step 5: Build Your Review Strategy

Con­sis­tent­ly request authen­tic feed­back from real cus­tomers.

Step 6: Publish Question-Driven Content

Answer high-intent ques­tions cus­tomers ask before mak­ing pur­chas­ing deci­sions.

Step 7: Strengthen Your Authority

Earn legit­i­mate men­tions, cita­tions, reviews and back­links.

Step 8: Measure SEO and AI Visibility

Don’t mea­sure your suc­cess exclu­sive­ly through the rank­ing of one key­word.

Frequently Asked Questions About ChatGPT, Gemini & Google AI

How do I get ChatGPT to recommend my business?

There is no guar­an­teed sub­mis­sion method that forces Chat­G­PT to rec­om­mend a local busi­ness. Build a clear, author­i­ta­tive and crawlable online pres­ence, strength­en your Local SEO, pub­lish gen­uine­ly use­ful con­tent and main­tain accu­rate busi­ness infor­ma­tion across rel­e­vant sources.

How do I get my local business into Google AI results?

Start with the fun­da­men­tals: make sure your web­site can be crawled and indexed, strength­en your Google Busi­ness Pro­file, devel­op author­i­ta­tive ser­vice and loca­tion con­tent, earn gen­uine reviews and pro­vide use­ful answers to the ques­tions your cus­tomers are search­ing for.

How do I rank my business in Google AI Mode?

There isn’t a sep­a­rate guar­an­teed AI Mode rank­ing switch. Strong Google Search fun­da­men­tals, crawla­bil­i­ty, index­a­tion, use­ful con­tent and rel­e­vance con­tin­ue to mat­ter for vis­i­bil­i­ty with­in Google’s AI-pow­ered search expe­ri­ences.

Is AEO replacing SEO?

No. AEO should be viewed as an exten­sion of a broad­er search strat­e­gy rather than a replace­ment for SEO.

Local busi­ness­es should com­bine SEO and AEO strate­gies rather than choos­ing one over the oth­er.

Does Google Business Profile help with AI visibility?

Google Busi­ness Pro­file remains extreme­ly impor­tant for local dis­cov­ery because it helps Google under­stand your busi­ness cat­e­go­ry, loca­tion, ser­vices, hours, reviews and oth­er impor­tant busi­ness infor­ma­tion.

Are customer reviews important for AI recommendations?

Reviews are par­tic­u­lar­ly impor­tant for local rep­u­ta­tion and cus­tomer trust. They pro­vide inde­pen­dent evi­dence about cus­tomer expe­ri­ences and can also sup­port your over­all local search promi­nence.

Should I create hundreds of AI-generated blog posts?

No. More con­tent does­n’t auto­mat­i­cal­ly mean bet­ter vis­i­bil­i­ty.

One author­i­ta­tive arti­cle that gen­uine­ly answers a cus­tomer’s ques­tion can be con­sid­er­ably more valu­able than dozens of shal­low pages cre­at­ed sole­ly to tar­get key­words.

Can an AEO company guarantee ChatGPT will recommend my business?

No agency con­trols Chat­G­PT, Gem­i­ni or Google’s inde­pen­dent rec­om­men­da­tion and rank­ing sys­tems.

Be cau­tious of com­pa­nies guar­an­tee­ing a spe­cif­ic posi­tion in AI-gen­er­at­ed rec­om­men­da­tions.

What is the difference between Local SEO and AEO?

Local SEO focus­es on improv­ing a busi­ness’s vis­i­bil­i­ty for geo­graph­i­cal­ly rel­e­vant search­es across search engines and local results. AEO expands the strat­e­gy toward con­ver­sa­tion­al ques­tions and answer-dri­ven dis­cov­ery across AI-pow­ered plat­forms.

For many local busi­ness­es, the strongest strat­e­gy com­bines Local SEO + AEO + Google Busi­ness Pro­file opti­miza­tion + rep­u­ta­tion man­age­ment + author­i­ta­tive web­site con­tent.

The Businesses AI Understands May Have an Advantage

The future of local dis­cov­ery isn’t sim­ply Google ver­sus Chat­G­PT.

Cus­tomers increas­ing­ly move between web­sites, Google Maps, cus­tomer reviews, tra­di­tion­al search engines and AI-assist­ed dis­cov­ery.

The win­ning strat­e­gy there­fore isn’t:

SEO or AEO.

Instead:

Build the strongest, clear­est and most trust­wor­thy dig­i­tal rep­re­sen­ta­tion of your real-world busi­ness pos­si­ble.

Make it obvi­ous:

• Who you are
• What you spe­cial­ize in
• Where you oper­ate
• What ques­tions you can answer
• Why cus­tomers trust you
• How cus­tomers can con­tact you

That’s good mar­ket­ing for humans and a strong foun­da­tion for search and AI dis­cov­ery.